Want to Buy Gold and Silver, but Don't Know Where to Start?
Your trusted online precious metals dealer. Transparent pricing. Expert guidance. Real assets.
Buy Gold and Silver Online.
Transparent Precious Metals Prices.
Gold
Buy gold coins, bars, and rounds at today's competitive gold prices. Gold has been a trusted store of value for over 5,000 years, consistently preserving wealth through economic downturns and inflation. From American Eagles to gold bars, we offer a wide selection at transparent spot prices. Start building your gold position today — no middlemen, no hidden fees.
Starting at $199
Silver
Buying silver is one of the most affordable entry points into precious metals, with strong industrial demand driving long-term growth potential. Browse 1 ounce silver bars, sovereign coins, private rounds, and bars in a range of sizes to fit any budget. Many investors pair silver with gold to create a balanced, diversified metals portfolio.
Starting at $49
Precious Metals IRA
A Precious Metals IRA lets you hold physical gold, silver, platinum, and palladium inside a tax-advantaged retirement account. Unlike paper assets, your IRA is backed by real, tangible metals stored in an IRS-approved depository. Our team handles the entire setup process so you can start protecting your retirement in as little as 3 business days.
From $5,000 min
401(k) Rollovers
Move your existing 401(k), 403(b), TSP, or pension into a self-directed Precious Metals IRA with zero tax penalties. The rollover process is simple, tax-free, and typically completed within 7–10 business days. Our advisors guide you through every step, ensuring your hard-earned retirement savings are protected by real assets.
No hidden fees
Platinum & Palladium
Platinum and palladium are among the rarest metals on Earth, with critical roles in automotive, medical, and green energy industries. Their limited supply and growing industrial demand make them a compelling diversification play beyond gold and silver. Speak with an advisor to explore how these metals can strengthen your portfolio.
From $950/oz
Monthly Subscriptions
BullionBox is a monthly subscription that delivers hand-selected gold and silver directly to your doorstep. It is the easiest way to dollar-cost average into precious metals without timing the market. Choose from three plans starting at just $99/month, each curated by our team of online bullion dealers. Start building your collection automatically each month — no research, no hassle, just real assets delivered to your door.
From $99/mth
Real Gold.
Real Silver.
Real Wealth Protection.
Watch how American Standard Gold helps everyday investors buy gold and silver to protect their savings. Whether you're buying silver bars, investing in precious metals, or purchasing gold coins — we make it simple.
Or schedule a 30-minute callAmerican Standard Gold — Your Partner for Generational Wealth
How American Standard Gold Works
American Standard Gold reverses the traditional precious metals dealer model. Whether you're buying silver, buying gold, or investing in precious metals for the first time, we treat your investment as if it's your future — not our commission. As one of the top online bullion dealers, we offer expert guidance, ship within 48 hours, and help you build real wealth with tangible assets.
A flat advisory fee
to guide everything
We deliver metals
super fast
Designed for Transparency
American Standard Gold operates with full upfront pricing disclosure and no hidden fees. Transparency is part of our business model — not just marketing.
PCGS & NGC Certified
We are an authorized PCGS and NGC certified dealer, with thousands of verified positive reviews across Trustpilot and Google.
Authorized & Fully Insured
NGC and PCGS authorized dealer. All shipments are fully insured and stored in IRS-approved depositories when applicable.
Certified
CertifiedInstant everything
We use expert advisors and modern technology to make buying gold and silver simple. Whether you want to invest in silver, buy gold, or check current spot prices — it couldn't be easier or faster.
As little as
5 minutes
to start investing
Ships within
48 hours
fully insured delivery
Gold Coins, Bars and Rounds
Buy gold at today's competitive gold prices from a trusted online precious metals dealer. Whether you're looking for American Gold Eagles, Canadian Maple Leafs, or PAMP Suisse bars, we offer the widest selection at transparent spot prices.
Every product is sourced from trusted mints and refineries, authenticated by our NGC/PCGS-authorized team, and shipped fully insured to your door. Check current gold prices and speak with an advisor to start your purchase today.
Silver Coins, Bars and Rounds
Buying silver is one of the most accessible ways to start investing in precious metals. Whether you're purchasing silver bars, 1 ounce silver coins, or 100oz bars, we carry products for every budget and investment strategy at competitive silver prices.
Silver's dual role as both a precious metal and industrial commodity makes it a unique diversification tool for any portfolio. Browse our full selection of silver bars and coins at today's spot prices.
Precious Metals IRAs
Protect your retirement savings by investing in precious metals. A precious metals IRA lets you hold physical gold and silver in a tax-advantaged account — the same tax benefits as a traditional IRA, backed by real metal you can touch. As a trusted online precious metals dealer, we handle the entire process.
- Tax-deferred growth on your precious metals investments
- IRS-approved gold, silver, platinum, and palladium
- Seamless 401(k), 403(b), and TSP rollovers
- Fully insured, IRS-approved depository storage
- No hidden fees — transparent pricing from day one
- Dedicated IRA specialist assigned to your account
401(k) Rollovers
Already have a 401(k) or other employer-sponsored retirement plan? Rolling over into a precious metals IRA is one of the smartest moves you can make to protect your retirement from market volatility and inflation. The process is simple, tax-free, and we handle everything.
- Roll over 401(k), 403(b), TSP, or pension funds — tax-free and penalty-free
- Convert paper assets into physical gold, silver, platinum, or palladium
- Keep the same tax-deferred benefits you already enjoy
- We handle all paperwork and coordinate directly with your current custodian
- No hidden fees — transparent pricing and no surprise charges
- Dedicated rollover specialist guides you through every step
Platinum & Palladium
Go beyond gold and silver. Platinum and palladium are among the rarest metals on earth, with powerful industrial demand and growing investment appeal. These metals offer a unique diversification opportunity that most investors overlook — and that's exactly why they can be so rewarding.
- Platinum and palladium are rarer than gold — true scarcity drives long-term value
- Critical industrial demand in automotive, electronics, and hydrogen energy sectors
- IRS-approved for inclusion in self-directed precious metals IRAs
- Available as coins, bars, and rounds from trusted sovereign and private mints
- Lower entry point than gold with significant upside potential
- Ideal for investors seeking portfolio diversification beyond gold and silver
BullionBox Monthly Subscriptions
Not ready for a large one-time silver gold purchase? BullionBox lets you build real wealth gradually by buying silver and gold each month. We curate investment-grade bullion — hand-picked by our experts — and ship it straight to your door. It's the easiest way to dollar-cost average into precious metals, whether you're purchasing silver bars or gold coins.
- Start building your precious metals portfolio for as little as $99/month
- Physical gold and silver delivered directly to your door every month
- Flexible tiers — scale up or down based on your budget and goals
- Lock in monthly pricing with no long-term contracts or commitments
- Every shipment is fully insured with discreet, secure packaging
- VIP members receive priority access to limited-edition coins and exclusive products
Don't Make These 6 Critical Mistakes When Investing in Precious Metals
Investing in precious metals like gold, silver, platinum, palladium, and more is a wise decision — if it's done the right way. The right investment approach requires good research, sound advice, timing, and instincts.
Sadly, most investors get poor advice from their "trusted" financial advisor, rely on friends and family, or worse — they simply just guess. Don't let this happen to you.
This is exactly why we wrote this FREE e-book. Inside, you'll find critical information about the mistakes to avoid when investing in precious metals.
This book will help you:
If you are in charge of your financial future, it is imperative that you read this FREE e-book before you make one more investment.
Already investing elsewhere?
We'll help you switch!
Investors switched from other precious metal dealers to buy gold and silver with American Standard Gold:
The (Almost) 5 Star
Precious Metals Company
American Standard Gold has earned 4.9 stars as a top-rated online precious metals dealer. Trusted by gold and silver buyers on BBB, Trustpilot, and Google Reviews.
Michael R.
michaelr_invest
@AmStandardGold made my first gold purchase incredibly simple. The whole process took less than 10 minutes. Old-school dealers need to step into the current century!
Sarah K.
sarahk_finance
Why doesn't everyone use @AmStandardGold? I just rolled over my 401(k) and the process was seamless. My advisor was incredibly knowledgeable. #GoldIRA
James T.
james_t_wealth
Wow. Just received my silver delivery from @AmStandardGold in literally 2 days. Fully insured, beautifully packaged. If you're thinking about precious metals, you NEED these guys.
Linda M.
lindamfinance
Always disappointed in how pushy gold dealers can be. Just had my first great experience. Unbelievably transparent pricing and solid customer experience with @AmStandardGold.
Robert G.
robertg_retire
I just set up a precious metals IRA with @AmStandardGold and I'm pretty sure it was easier than ordering pizza. Awesome job on the experience.
Patricia W.
patriciaw_plan
Once every few years, I find a truly outstanding company which nails everything. Pricing, service, transparency - @AmStandardGold has it all and I love it.
David H.
davidh_gold
WOW - what an amazing company. Check out @AmStandardGold if you need gold or silver. Have been loving the process so far. Highly recommend!
Jennifer L.
jenniferl_ira
Truly lovely onboarding + customer support for a normally frustrating industry. @AmStandardGold makes precious metals investing feel modern and simple.
Ready to join thousands of satisfied investors?
What Our Clients Say
Real stories from real investors who trust American Standard Gold with their financial future.
Michael Richardson
Retired Engineer
Dallas, TX
Gold IRA“I was skeptical about precious metals at first, but American Standard Gold walked me through every step. They helped me roll over my 401(k) into a Gold IRA without any hassle. Within two weeks, I had physical gold secured in a Delaware Depository vault. The transparency in pricing was refreshing — no hidden fees, no pressure tactics. I finally feel like my retirement is protected against inflation.”
Get your free precious metals investor kit
Everything you need to know about buying gold and silver, current precious metals prices, spot prices, and precious metals IRAs — delivered straight to your inbox.
Why American Standard Gold?
We're not a faceless corporation. We're a team of precious metal dealers who genuinely care about helping you invest in gold and silver.
Decades of Trust
Our team brings decades of experience as online precious metals dealers. We're authorized PCGS and NGC certified bullion dealers, trusted by thousands of investors nationwide to deliver transparent precious metals prices and expert guidance.
Personalized Service
Every client gets a dedicated advisor. Whether you're buying silver bars, purchasing gold coins, or investing in precious metals through an IRA, we create a plan tailored to your goals and budget. Gold and silver buyers near you deserve personalized service.
Frequently asked questions
Everything you need to know about buying gold and silver, precious metals prices, spot prices, IRAs, storage, and investing in precious metals with American Standard Gold.
Still have questions? We're here to help.
Ready to get started?
Get a free, no-obligation consultation with one of our online precious metals dealers. Whether you're looking to buy gold and silver, explore current spot prices, or start investing in precious metals — we're here to help.